Many people, when talking about digital marketing they usually mean completely different things, while most, do not really know what this term includes. Even worse what are nowadays the bare essentials, in order to plan a successful and profitable digital marketing strategy for their business. Some think that a professional website and a few social ads will do, while others might also include a newsletter or a mobile app.
However, before one even starts to list what digital marketing consists of today, maybe he should first find out and achieve the correct quality standards of the digital marketing bare essentials that can offer a healthy base for any digital marketing strategy.
In the following infographic, you may see the 9 essential steps to greatness without which your digital marketing strategy will be expensive at best or might not even work at all. And this can be avoided by following a few very simple steps.
For instance, what most businessmen do not seem to take into account is their point of reference. All efforts of promoting and advertising are about driving more users to your website.
Did you know that you could need less or even no advertising to increase traffic to your website, just by making it more search engine friendly?
Search Engine Optimization (SEO) techniques is a necessary set of procedures which can give you a higher position in search results and thus, better visibility, without spending a dime.
Note, that in most cases, the problem with a digital marketing strategy is the reach. You may have amazing visuals and copy for your ads, a stunning website and flooded major portals with your banners. All that, and it may not even give you the expected results.
That’s mainly because of your reach. You need the combination of different audience channels to reach the biggest possible audience. If your campaign is absent in social media, in mobile apps, in your local audience, in your customer’s emails, and you also don’t measure your results and impact during each campaign, thenstop wasting money, it’s the strategy you are doing wrong.
If you wish for a complete digital marketing solution for your business, we are always here for you.