Most small business owners are overwhelmed by the plethora of terms, acronyms and complicated marketing methods in their efforts to plan a profitable digital marketing strategy for their business. The truth is that digital marketing is a complicated territory. However, a few essential first steps can and should be made in order to start marketing your brand and set the foundations for successful and professional digital campaigns.

 

Start by an appealing website that will be fast, social, easy to navigate and will contain the exact amount of information to keep your audience interested but not tired.  If you have a lot to say, use videos.

 

Create a social media presence. Select the appropriate and popular networks for your industry, country and target group and create pages that you will update at least twice a week with very interesting, informative and entertaining content.

 

Offer deals, giveaways, mobile coupons and discounts to your audience. Create contests and some buzz, make people happy with prizes and rewards, let your audience to get to know you by using your products or services for free and speak to their friends about your brand.

 

Build an email list and start sending out newsletters. By using an email sign-up form in your website as well as by giving your social media connections a small gift for signing-up you can create an email list that you can update with frequent informative newsletters with interesting updates on your brand.

 

Convert your print catalogues to e-catalogues and increase your reach by spreading your products/services to a wider online audience. Also take a look at 7 killer reasons to do that!