Most business owners still haven’t realized the huge potential of their B2B marketing when done online. Most are still struggling to generate sales leads with the old-fashioned yet restricted ways or even by cold calls. Online B2B marketing is not only easier, faster and costs less, it can also increase your business reach and brand awareness and also help you even go global!
Start with the following basic strategies and you will soon discover the huge potential of B2B online marketing to effectively market your business!
Create a B2B section in your website with access available only to your customers or future customers. Anyone interested, should first register. In this section you could provide a complete toolbox to help businesses master your solution and sell it with ease. Provide all useful information, all available sales support material, tools and experience to help them master your products/services and sell them with ease.
You could also answer all possible questions and talk to your clients through this section. Have in mind though that you shouldn’t get too technical or complicated; just simplify and stick to your solution’s benefits. Make their job as simple and effective as you can and you will instantly add great value to your products and services.
Connect with your audience through the appropriate social media networks and provide useful content about your industry and solution. Sharing valuable and interesting information weekly or even daily will remind everyone of your presence and will soon increase your prestige and brand awareness. That way you can easily show as the expert in your field and be the first to ask when your services are needed.
Use your customers or future customers list - registered in your B2B section – in order to create a fresh and updated mailing list with an active and digitally engaged audience. Create frequent newsletters with excerpts from your social media pages or your website content, containing also any new solutions and new clients.
However, don’t get too corporate. Talk with businesses through your newsletters. Use their content as well in your emails, ask for their opinion regarding your new products, link to their websites and don’t be afraid to mention their business and brands.
Being social and listening to your customers concerns and questions will help you see your business potential in a completely new and very insightful way!
If you wish for a successful and profitable digital marketing strategy for your business then our team will be happy to meet with you!