Since social media and digital marketing budgets are expected to double over the next 5 years, it is essential to take a look at the statistics that will set the trends in the marketing mix for 2014

The Big Facts & The Hottest Marketing Trends


78% of CMOs think that custom content is the future of marketing

52% of marketers have found a customer via Facebook in this year

86% is the increase in conversion when videos are used in landing pages

43% of marketers have found a customer via LinkedIn in this year

67% more leads are generated from B2B companies that blog

Marketing teams will spend 135 billion dollars on digital marketing collateral

25% will be the percentage of internet advertising over the entire ad market by 2015

158% is the increase in click-through rates coming from social sharing buttons in mails

33% of traffic from Google search results visit the first item listed

72% of PPC (pay per click) marketers will increase their PPC budget in 2014

50% of companies now have content marketing strategies

54% more leads are delivered by inbound marketing than by traditional outbound marketing