The Client

Corny products were introduced to Cyprus in 2005 and after seven years the cereal bars have established a firm presence in the Cypriot market thanks to their delicious flavors and high quality. Corny products are imported and distributed by Londou Trading Ltd, a company known for its high quality products.
All Corny products undergo the strictest quality testing by experts to ensure that the cereal bars meet the highest standards set before they reach consumers.
The Corny headquarters are based in the peaceful town of Bad Schwartau, a few minutes from the Baltic Sea. In Germany, as in lots of other countries, the cereal bar has now become synonymous with Corny. The modern and highly advanced factory not only exports products to over 70 countries, but produces over 200 million Corny products in Germany.

The Challenge

• Create a bilingual website with modern design
• Organize content architecture to be simple and usable
• Create a social media identity in various social media networks
• Engage, interact and appeal to online users
• Create and execute a digital marketing plan to increase brand awareness and sales
• Add content management system to allow editing and updating of content

The Solution

• Creation of an inspiring website with stunning look and feel due to very appealing visuals and animated slideshow
• Creation of product pages each containing everything a user may seek about the complete product range as well as all nutritional information for each product
• Creation of article sections with news and articles about nutrition, exercise and company’s events
• Creation of Corny Pages in Facebook, Twitter and YouTube
• Full content management, creation of everyday post updates (texts & images)
• Creation of fun and customized content exclusively for social media
• Ongoing contest with weekly draws giving away boxes with the whole Corny product range each week, to 5 winners
• Creation of various Facebook Ad campaigns promoting different events and contests
• Customer care through the Facebook page

The Technology

• WebStudio Content Management System (CMS)
• HTML, CSS, JS

The Results

Through targeted and compelling creative, Corny website is distinguished for its fresh, youthful and modern look, reflecting core messages of the brand such as promoting good health and offering extra energy. The navigation experience is sophisticated, yet clear, creating an “at home” feeling to all users that follow a healthy and natural lifestyle.
Corny consumers in Social Media are fully informed and love to engage with the brand’s posts, contests and online campaigns, greatly increased their consumption and respond amazingly to a social media identity that definitely reflects the power of a leading energy bar brand!

You can follow Corny Cyprus on facebook, twitter and youtube