The Client

Fasouri Watermania Waterpark is owned by Heaven's Garden Waterpark Ltd, a member of the Lanitis Group of Companies. Heaven's Garden is also the owner and operators of KTIMA LANITI. The vision of the Waterpark was born in 1998. In 2007, Fasouri Watermania Waterpark has been awarded as Europe’s Leading Waterpark Attraction for the World Travel Awards, which is the biggest and the most prestigious awards program in the travel industry worldwide. Fasouri Watermania is presently the biggest Waterpark in Cyprus both in size (over 100.000 square meters) and number of attractions and facilities (with 30 different slides and attractions for all ages, six food and beverage outlets).

The Challenge

• Promote Fasouri Watermania Waterpark services to social media
• Increase the waterpark visits and especially from locals
• Provide information about attractions and facilities
• Create the feeling of fun and excitement to reflect the brand’s youthful and lively quality
• Highlight the family appeal of the brand
• Reintroduce services and attractions to re-engage brand advocates and enthusiasts
• Create engagement

The Solution

• Creation of Fasouri Waterpark Pages in Facebook, Twitter and YouTube
• Creation of “Fans Pics” Photo Album with visitor’s pictures. When pics were uploaded after events, visitors were asked to tag themselves or their friends creating extra buzz
• Full content management, creation of everyday post updates (texts & images) including posts for weekends and holidays
• Creation of fun and customized content exclusively for social media
• Creation of “Special Offers” tab with offers for the page’s fans
• Contest with weekly draws for the whole working season of the waterpark giving away 5 double tickets for 5 winners each week
• Creation and monitoring of various Facebook Ad campaigns promoting different events and contests
• Complete customer care through the Facebook and Twitter page

The Results

We created, planned and managed a cost-effective social media and digital marketing solution for Fasouri Watermania Waterpark, focused mainly in the local market that apart from the high levels of engagement through comments and shares also increased local visitors to the waterpark.

You can follow Fasouri Watermania Waterpark on facebook, twitter and youtube