The Client

In June 2004, the time was right for the establishment of the World Trade Center Cyprus, which began its official operation in December of the same year.  WTC Cyprus is a member of  World Trade Centers Holdings (Cyprus) Ltd (www.wtchcy.org), under the umbrella of Nest Investments (www.nestco.org). Nest Investments is the holding company of a family of subsidiaries, associates and affiliates in more than 14 countries, including a number of World Trade Centers in the Eastern Mediterranean, Middle East and North Africa regions.

The Challenge

• Create website that reflects the brand reputation and leading position in the market
• Use creative and modern design with an appeal to an international audience
• Organize and display all diverse activities in a consistent, smart and accessible way through design and content strategy
• Provide corporate information as well as information about facilities
• Increase awareness of the company’s products and brand

The Solution

• Clean, professional, modern design
• User friendly interface and use of promotional blocks throughout the website
• Content connection between pages
• Homepage slideshow with stunning visuals
• Homepage Services and Latest News blocks to show fresh content and provoke visitors come back for more
• Content optimization for better online searchability

The Technology

• WebStudio Content Management System (CMS)
• Customized Seminar and Event Registration System
• HTML, CSS, JS

The Results

WTC Cyprus now possesses an elegant website with a new visual identity, grounded in communication, functionality and creativity, showcasing the company’s most important elements: global leadership and prestige.