The Client

M.H.Paperchoice Ltd was founded in 2003 in Limassol. The company’s objective is the import of packing and decorative materials. Our aim is to cover the needs of the market to bags, boxes, ribbons and strings, as well as seasonal and decorative hardware for marriage and baptism. Our effort is to always have the best quality, at the best prices.

The Challenge

• Organize product and catalogue to be easily navigated
• Meet budget needs
• Educate consumers about products and range of catalogue
• Be cost effective by stimulating sales with a user friendly interface
• Allow in-house updating and managing products & catalogue
• Gain market share among competitors

The Solution

• Professional and clean look and feel, representative of the company and it’s benefits
• Smart product categorization and display design for the company’s extremely wide catalogue, that helps users easily navigate through categories and find products
• Inclusion of Offers and themed categories (Humor gifts)
• Creation of Information tab containing in one place, everything a consumer may want to know before purchasing products from the catalogue
• Sophisticated content optimization to increase searchability of products

The Technology

• WebStudio eCatalogue with Online Ordering
• Secure Login with access to wholesale prices
• Product Variations Management
• HTML, CSS, JS

The Results

BDigital developed a stylish website with carefully made design and content architecture decisions that allowed Paperchoice to be displayed among the first results in Google. Users can easily navigate through the wide range of products, for which we provided a flexible CMS platform that allows Paperchoice to add and update the products displayed.